Beauty Companies Embracing Social Media in the US
Companies today face challenges in reaching the customer. Thirty years ago, advertisers could have reached most of the US population by advertising on the three TV networks and the Sunday newspaper....
View ArticleSmartphones Become Major Conduit for Payments Evolution
A rapid uptake of new technology is quickly shifting the payment landscape. Advances in different technologies has given way to new consumer devices, such as smartphones and tablets, as well as new...
View ArticlePharmacies and Drug Stores Using M-Commerce to Grow Sales
Pharmacies and drug stores are increasingly using the power of m-commerce to grow sales. For instance, Asian pharmacy chain Watsons uses a mobile app to communicate with consumers about health and...
View ArticleWill Consumers see My Starbucks Rewards as the Center of their Mobile Commerce?
Starbucks has recently made some changes to its rewards program and mobile app, called My Starbucks Rewards. These changes are indicative of a move that Starbucks may be trying to put its rewards app...
View ArticleMobile Prospects in Western Europe
There are certain markets in Western Europe more primed for digital platforms and mobile wallets than others. Based on development alone, the area is considered to be prime for digital payments, but...
View ArticleThe Connected Consumer Chat: Top Trends in Remote Commerce
The remote purchase environment continues to drive the m-commerce story line, with consumers increasingly shifting from computers to mobile devices when researching and making purchases. In 2015,...
View ArticleEuromonitor to Speak at CONNECT Mobile Innovation Summit 2016
Event: CONNECT Mobile Innovation Summit Date: August 15-17 Location: Chicago, IL Link: http://mobileinnovationsummit.com/ Event Description: The CONNECT Mobile Innovation Summit will explore the many...
View ArticleThree Reasons Why Japan Is Falling Behind in Mobile Commerce
Many see Japan as a technology leader in various industries and the country is continuing to develop innovative solutions in the digital space. However, if we look at adoption of technology on the...
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